Fernanda Paiva Buckley
Regional Sales Director @Workiva
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WORK HISTORY
Regional Sales Director @Workiva
London, GB
EDUCATION
Ibmec
Extension course, Business Administration, Management and Operations
Instituto Brasileiro de Coaching - IBC
Extension course, Sales Coaching
Federal University of the State of Rio de Janeiro
Bachelor's degree, Tourism and Travel Services Management
Pontifícia Universidade Católica do Rio de Janeiro
Extension course, Business Administration and Management, General
New York University
Global Talent Management, Human Resource Management
Universidade Federal Fluminense
Master of Business Administration - MBA, Marketing/Marketing Management, General
Universidade Candido Mendes
Business Administration - BBA, Business Administration and Management, General
ABOUT FERNANDA PAIVA BUCKLEY
With over 13 years of experience in tech sales and more than 18 years in commercial roles, I’ve built a career around driving revenue, solving complex challenges, and building long-term client partnerships.From securing new logos to expanding multi-solution deals, I thrive in roles where I can connect with people, uncover needs, and deliver real impact. My experience spans B2B SaaS sales into a variety of industries, including e-commerce, travel, insurtech, fintech, and enterprise software.My background spans business development, account management, and partner success, often involving C-level engagement, multi-stakeholder sales cycles, and cross-functional collaboration across regions. I have over 8 years of experience leading high-performing sales teams, with a strong focus on coaching, strategy, and scalable processes. While I’ve previously held management positions, I’m currently in an individual contributor role, partnering directly with customers and driving complex sales cycles. I apply a value-based selling approach, grounded in frameworks such as MEDDIC/MEDDPICC and Command of the Message, to engage with senior stakeholders and drive high-impact conversations.I’m always open to connecting with like-minded professionals and exploring new ideas in strategic sales, enterprise growth, and leadership.
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