Fernanda Moreno Harcha
Licensed Associate Real Estate Broker @Douglas Elliman Real Estate
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WORK HISTORY
Licensed Associate Real Estate Broker @Douglas Elliman Real Estate
Miami, TX, US
Conduct property valuations using local market comparables to determine fair market value.Provide clients with comprehensive financial analysis and market data to guide buying or selling decisions.Schedule and lead property tours, highlighting key features and investment potential of each site.Advise clients on ownership costs, maintenance considerations, and potential renovation opportunities.Assess the most advantageous method of acquisition and review financial options with buyers.Specialize in residential property sales, ensuring listings align with client needs and lifestyle goals.Identify acquisition opportunities and expand lead pipelines through proactive prospecting.Facilitate and manage property acquisitions, from initial offer through closing.Oversee all transactional documentation to ensure accuracy and compliance.Coordinate with legal teams to confirm that all transactions are valid, binding, and properly executed.Build and nurture long-term relationships with buyers, sellers, and investors for future opportunities.Prepare listings for market by coordinating property updates, inspections, and necessary repairs.List and market properties effectively to ensure maximum exposure and timely sales.Act as a skilled intermediary during negotiations, guiding both parties toward mutually beneficial agreements.Monitor market activity and adjust pricing strategies when necessary to remain competitive.Collaborate with loan officers, attorneys, and relevant agencies to facilitate financing and ensure smooth closings.
EDUCATION
Mexico City
High School diploma
New York University
Hospitality Administration/Management
SKILLS
ABOUT FERNANDA MORENO HARCHA
A trusted expert in residential and commercial real estate, with a strong focus on the South Florida market and a global track record that includes successful transactions across Europe, Latin America, and the U.S. Founder of a top-performing real estate group and a private real estate fund created for investors seeking to diversify through strategic, high-yield opportunities.Combining deep market knowledge with a refined eye for value, I advise buyers, sellers, and investors on how to navigate complex real estate landscapes with confidence and clarity. My approach is relationship-driven, data-informed, and always tailored to long-term growth.Prior to real estate, I spent over a decade traveling the world and working with luxury hospitality brands, consulting across hotel operations, public relations, budget planning, and event management. That global foundation instilled a passion for excellence, elevated service, and operational precision — qualities that now define how I lead, invest, and serve.Blending real estate expertise with international hospitality insight, I offer a uniquely global and strategic perspective to every project and partnership.
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