Fernanda Gurgel
Principal Content Marketing Consultant @Linkedin
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WORK HISTORY
Principal Content Marketing Consultant @Linkedin
London, GB
Speaker and content marketing workshop facilitator for LinkedIn’s top enterprise customers across Tech, Government, Financial Services, Professional Services, Education, Healthcare, Auto, and Retail. Lead content strategy workshops for Director+ and C-suite, influencing and delivering JBAs. Established a company-wide editorial strategy and global content calendar, creating a single source of truth for sales with new IP to drive meaningful client engagement. Led the editorial production workstream, including GTM planning, onboarding, and workflows. Built BAU systems and a Tiger Team PM structure, achieving weekly engagement averages of 340+ accesses and 50+ unique viewers across the Marketing LOB globally. Developed 9+ scaled B2B narratives with the Insights team, covering themes such as Video Optimisation Performance, Sustainability Beyond the Hype, and Marketing Gen AI, driving revenue through flagship global events. Continue to deliver strategic enablement sessions to internal marketing and sales teams.
EDUCATION
Centro Universitário FMU | FIAM-FAAM
Bachelor's degree, Journalism
FAAP - Fundação Armando Alvares Penteado
Bachelor's degree, Social Communication, Radio & TV
MiniMBA
Brand Management
FESPSP - Fundação Escola de Sociologia e Politica de São Paulo
Master's degree, International Relations and Politics.
SKILLS
ABOUT FERNANDA GURGEL
I started out creating, editing and presenting for TV and Radio stations. But it was while studying in London, Dublin and Madrid that I saw how digital could transform the way we communicate and connect with audiences.That shift led me into brand and content strategy. Today, I partner with top B2B and B2C brands, creative agencies and cross-functional teams to build marketing campaigns and industry narratives that are insight-led, creatively distinctive and designed to deliver their goals.My focus sits at the intersection of content strategy, storytelling and operational excellence, especially where media, brand and comms converge.I bring creative and commercial minds together. I love making clarity from complexity, whether it’s aligning marketing and sales, using data to sharpen strategy or streamlining processes to move faster.I thrive in diverse, curious, and drama-free teams. I like to get s**t done with purpose.What I’m here for. Marketing Strategy: Aligning brand identity, tone of voice, audience and business goals with actionable marketing strategies and media plans. Measurement & Insights: Using data (quantitative and qualitative) to drive efficiency and effectiveness across the customer journey. Project Management: Delivering integrated digital experiences. Bringing LOBs Together: Integrating teams to drive brand to demand strategies that deliver results. Operational Excellence: Leveraging technology and innovation to enhance people, processes, and performance in large organizations.
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