Fernanda Mota
Social Media Strategist & Customer Experience Representative @Indigo
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WORK HISTORY
Social Media Strategist & Customer Experience Representative @Indigo
Toronto, ON, CA
Develop a marketing strategy for store social media• Develop content to increase community engagement online• Maintain brand persona through the brand\'s online channels• Respond to customer queries through social network• Work with relevant influencers or complementary brands to grow the company\'s social following organically• Work together with the marketing department to create compelling content for publications and campaigns
EDUCATION
Universidade Salvador
Technological Graduation, Fashion Design
Instituto da Cerveja
Marketing Management for Beer Market
EBAC - Escola Britânica de Artes Criativas e Tecnologia
Social Media Manager
Senac
Postgraduate, Fashion Marketing
ILAC International College
Post graduation, Sales & Marketing
FGV - Fundação Getulio Vargas
Master of Business Administration - MBA, Commercial Management
ABOUT FERNANDA MOTA
As a Social Media Strategist, I create and execute social media strategies to increase brand awareness, engagement, and customer loyalty. I use data analysis, SEO integration, and social media tools to optimize and measure the performance of my campaigns, achieving a 76% improvement in leads and a 69% increase in organic engagement.I have over 10 years of experience in marketing and sales, working with diverse brands and sectors. I am also a former owner of two businesses, a brewery and a bar, where I developed and implemented strategic marketing plans and visual identity, planned and designed social media campaigns, events, and relationships, resulting in a 10x production growth, a 300% ROI, and a 45% higher engagement than the average. I have also used data analysis, KPIs, and tools such as Google Analytics, Hootsuite, and Zoho to optimize and measure the performance of my strategies.I am passionate about marketing and am always eager to learn and improve my skills. I am currently pursuing a postgraduate degree in Sales & Marketing at ILAC International College, after completing a postgraduate degree in Fashion Marketing, an MBA, and a technological degree in Fashion Design. I also have certifications in Advanced English, Digital Marketing & Social Media, and Marketing for Beer Market.I am a creative, collaborative, and customer-oriented professional, who enjoys working with diverse teams and clients. I am also adaptable, flexible, and resilient, able to face challenges and changes in a fast-paced and dynamic environment. I aim to use my expertise and passion to create and deliver innovative and effective solutions that meet the customers\' and the company\'s needs and expectations.If you want to know more, please don\'t hesitate to contact me!+14•••••••68 / f••••••••@gmail.com
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