Fernanda Nunes
Director of Analytics - Marketing Analytics/ Marketing Mix Modeling/ Marketing Effectiveness/ CPG/ Product and Portfolio Management
- Role
- Director of Analytics at Circana
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Fernanda Nunes
Self-starter, data driven and passionate Product and Analytics Manager.Currently, I work for Circana as a Analytics Director. An enthusiastic of Marketing Mix, I strive to connect the dots between marketing data to drive strategic outcomes.Before that, I was the Head of Products in charge of Positive Bureau at Boa Vista Servicos, a Company that acquired Equifax operations in Brazil in 2011. I actively participated in institutional forums that discussed Positive Bureau improvements.Previously, I worked at Equifax Brazil where I handled activities related to the management and development of consumer products, CRM, and later, of credit and fraud platforms. My role involved interaction with Latin American countries, the United States, and England in the development of global solutions.For four years, I was also at Credicard, a Brazilian leader in the credit card segment and in the area of sales strategy and logistics. I was responsible for the planning and analysis of sales channels performance. My contribution permitted the leverage of telemarketing and direct mail channels, through customized consumer campaigns.I started my career in the automobile industry. I worked at General Motors for 5 years in the parts and accessories business unit. I was an analyst responsible for the Dealer Parts Replenishment project, a worldwide initiative that automated parts delivery from factory stock to dealers. Due to this project, I had the opportunity to travel to the SAAB headquarters in Sweden for benchmarking and training.I have a post-graduate degree in Marketing from ESPM and a bachelor\'s degree in Business Administration from EAESP - FGV. I have worked for 15 years in the financial services industry, 4 of which in credit cards and 11 in credit bureaus. My English is fluent, my Spanish is advanced, and my native language is Portuguese.
Experience
Director of Analytics
Aug 2025 — Present · Atlanta, GA, US
Engagement Lead/ Marketing Mix Analytics
Education
Colégio Etapa
High Schol
1989 — 1990
FGV - Fundação Getulio Vargas
Graduation, Business
1993 — 1996
ESPM
Post Graduation, Marketing
1998 — 2000
Skills
- Product Management
- Sales Management
- Management
- Team Leadership
- Product Development
- Marketing Strategy
- Market Research
- Negotiation
- Operating Systems
- Marketing Management
- Market Analysis
- Business Intelligence
- Business Planning
- Data Analysis
- Segmentation
- Market Planning
- Crm
- Analytics
- Business Strategy
- Project Management
- Strategy
- E-Commerce
- Marketing
- Customer Relationship Management (Crm)
- Strategic Planning
- Product Marketing
- Forecasting
- Dos
- Analytical Skills
- Portfolio Management
- Competitive Analysis
- Start-Ups
- Business Analysis
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