Fernanda Martinez Rossi
Export Director Latinamerica @Parfums Christian Dior
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WORK HISTORY
Export Director Latinamerica @Parfums Christian Dior
Miami, FL, US
Spearhead the development and execution of strategies to drive sales growth, enhance profitability, and expand market share. Manage and optimize international distribution channels, ensuring brand consistency across all markets. Directly manage export agents and key retailer accounts in non-subsidiary markets, fostering strong relationships and sustainable business models. Oversee sales, marketing, and merchandising budgets, ensuring effective resource allocation. Drive brand image excellence through the selection and approval of impactful Point of Sale (POS) materials and strategic retail locations. Maintain rigorous control over distribution channels, both qualitatively and quantitatively, to optimize retail performance and ensure comprehensive sales data collection.
SKILLS
ABOUT FERNANDA MARTINEZ ROSSI
Leader in the luxury industry with a proven track record of driving brand growth and…
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