Fernanda Martinez-Fenton

About Fernanda Martinez-Fenton

On my path to continue growing my experience as a program manager I have discovered what my true mission statement is. I believe in the importance of creating a workplace with a sense of community that care about their people and the users they are serving with an empathetic and growth mindset. I believe in bringing innovation and passion to my work and approaching challenges in a different way and by doing so, be open to create new and disruptive ideas in the digital world.With 10 years of experience driving advertising solutions and content production as a Media Solutions Manager, Project Manager and Program Manager, working for Top Fortune 500 companies like Amazon, Microsoft and AOL, with a strong focus on customer satisfaction and revenue growth. Localization expert, specifically with international markets like Canada, Mexico, Brazil and Australia. Solid knowledge of traditional and digital media as well as custom solutions, providing opportunities to advertisers across web, gaming and mobile. Strong passion for innovation, problem solving and utilizing best practices to drive results in revenue and contribute to organizational excellence.I believe that my best attributes are: Customer obsession Creative Team playerProven ability to learn fast Problem solving Innovation Areas of ExpertiseDigital Media SolutionsProject ManagementRevenue & Resources ManagementTechnology ProficiencyGaming

Experience

1. Ux Program Manager

   Amazon

   Sep 2021 — Present · Seattle, WA, US

Education

• Franklin Switzerland

  Bachelor of Arts (B.A.), International Relations and Affairs

  2003 — 2005

• University of Washington

  Public speaking

• Universidad Iberoamericana, Ciudad de México

  International Relations and Affairs

  2000 — 2003

• University of Virginia Darden School of Business

  Design Thinking for Innovation

Skills

• Program Management
• Vendor Management
• Release Management
• Emerging Markets
• Client-Focused
• Digital Media
• Sales
• Advertising
• Strategy
• Marketing Strategy
• Media Planning
• Product Innovation
• Editorial
• Management
• Media
• Product Management
• Sponsorship
• Social Media Marketing
• Online Advertising
• Marketing
• Monetization
• Budgets
• Analytics
• Public Relations
• Media Strategy
• Project Management
• Mobile Devices
• Gaming Industry
• Video
• Social Media
• Us-Hispanics
• Strategic Partnerships
• Digital Marketing
• Audience Strategy
• Web Content Production
• Digital Strategy