Fernanda de Paula
Product Marketing Manager | Trade Marketing Manager | Innovation | Digital & Offline Media Expert | Branding
- Role
- Brand Marketing Manager at Alen Usa
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Fernanda de Paula
Ask to anyone who worked with me and they would say how full of energy (check my…
Experience
Brand Marketing Manager
Sep 2024 — Present · Houston, TX, US
AlEn USA is the American affiliate of a leading Mexican consumer packaged goods company, specializing in cleaning and laundry products across North America, Latin America, and the Caribbean.Responsibilities:• Coordinate the Cloralen brand across the House Cleaning and Laundry categories• Develop and implement strategic and tactical plans to achieve financial and market share goals• Lead efforts on the new brand positioning• Brief and collaborate with media to develop consumer communication and coupon campaigns in retail, based on consumer insights and brand positioning• Work in close partnership with the Innovation team to develop a new product pipeline
Education
ESPM Escola Superior de Propaganda e Marketing
Master of Science (MSc), Communication & Consumption Practices
2011 — 2013
Pontifícia Universidade Católica de São Paulo
Bachelor, Business Administration
1991 — 1995
USP - Universidade de São Paulo
Master of Business Administration - MBA, Marketing
ESPM Escola Superior de Propaganda e Marketing
post-graduation, Communication
1996 — 1997
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