Fernanda Carneiro

Senior Business Analyst @Nubank

Orchestrated an analytics project to optimize in-app announcement content, resulting in 140% increase in customer engagement and a remarkable $10 million annual profit uplift. • Enhanced growth by implementing a new segmentation strategy, utilizing cohort analysis, which increased the conversion rate among new users by 15%. • Spearheaded various tests for the implementation of mapped opportunities across product development, marketing campaigns, and in-app tests, encompassing test design, sample size, and defining success and guardrail metrics. • Identified key opportunities through an analysis of customer engagement, particularly focusing on those with low tenure, and proposed a new segmentation rooted in essential variables, successfully identifying and implementing business opportunities. • Present findings, insights, and recommendations to both technical and non-technical stakeholders, effectively communicating complex data concepts in a clear and concise manner.