Fernanda Murillo

Regional Marketing Leader for Latam at Progress @Progress Software

Leverage technologies such as Drift, 6sense, Marketing automation tools, social media to drive and deliver results - Manage 5 different products for the region, each with its own go to market strategy, budget, KPI and deliverables - Experience with M&A integrations, specifically focused to integrate to our models and comply with the Sales and marketing strategy - OEM strategic partnership for latin-America, growing 3x in the las 3 years - Adapt and develop key KPI for market development that adapts on the Latin American market - Advertising Communications Plan, for strategic growth in key targeted countries - Responsible to Mange Budget of the LATAM market - Lead multi part strategic plan, Demand generation in alignment with Sales: from intent-driven segmentation to predictive lead scoring - Created a customized content and campaigns for customer success and drive higher engagement, which lead to high revenue conversion - Re-structured the funnel led management to yield the highest quality of leads for the region - Strong experience in B2B environment, for customized digital experience campaigns - Generated a strategic target campaigns from CPC and Organic SEO, SEM journey to drive a 4% conversion to sales revenue - Lead project for conversional Marketing project for Latin-American with Drift Platform driving higher engagement, increased 16% conversation rate of leads generated