Fernanda M.

Global Strategy Lead @Publicis Groupe

London, GB
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WORK HISTORY

Jun 2023 — Present

Global Strategy Lead @Publicis Groupe

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London, GB

Perfect track record of winning 8 pitches across 2024/25, bringing €100M+ on revenue- Created products such as the Global Youth Capability and Global Market Tracker, enhancing the agency\'s service offerings and market positioning- Identified cost-saving opportunities, contributing to increased profitability and operational efficiency.

EDUCATION

2007 — 2012

USP - Universidade de São Paulo

Bacharel, Marketing

2012 — 2013

EISE - Service Design School

Service Designer, Innovation

SKILLS

Online MarketingStrategic PlanningDigital MediaMicrosoft OfficeDigital StrategyMarketing ManagementMarket ResearchLateral ThinkingAdvertisingService DesignerMarketing StrategyMarketing CommunicationsIllustratorSocial MediaStrategic DesignBusiness StrategyConsumer BehaviourSocial Media MarketingMarketingDesign ThinkingProject ManagementMarketing ResearchDigital MarketingOnline AdvertisingCustomer InsightPowerpointMicrosoft ExcelTeamwork

ABOUT FERNANDA M.

Senior Strategist >> Innovation & Digital experience.A creative strategist based in London working on business innovation, brand strategy and digital platforms for 15+ years; helping advertising agencies to create and implement new services across Brazil, the UK and Australia. A solid background in multiple industries (e.g. automotive, airlines, FMCG, finance, beauty and fashion) working across diverse groups such as generation Z, millennials and seniors; understanding different markets: North & Latin America, Europe, Middle East and APAC. EU Passport holder (Portuguese)Online portfolio:

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Fernanda M. — Global Strategy Lead at Publicis Groupe in London, GB | Unifers