Fernanda M.
Global Strategy Lead @Publicis Groupe
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WORK HISTORY
Global Strategy Lead @Publicis Groupe
London, GB
Perfect track record of winning 8 pitches across 2024/25, bringing €100M+ on revenue- Created products such as the Global Youth Capability and Global Market Tracker, enhancing the agency\'s service offerings and market positioning- Identified cost-saving opportunities, contributing to increased profitability and operational efficiency.
EDUCATION
USP - Universidade de São Paulo
Bacharel, Marketing
EISE - Service Design School
Service Designer, Innovation
SKILLS
ABOUT FERNANDA M.
Senior Strategist >> Innovation & Digital experience.A creative strategist based in London working on business innovation, brand strategy and digital platforms for 15+ years; helping advertising agencies to create and implement new services across Brazil, the UK and Australia. A solid background in multiple industries (e.g. automotive, airlines, FMCG, finance, beauty and fashion) working across diverse groups such as generation Z, millennials and seniors; understanding different markets: North & Latin America, Europe, Middle East and APAC. EU Passport holder (Portuguese)Online portfolio:
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