Fernando Mercado
Senior Marketing Executive, Strategy and Growth @ Nucleo Collective | Digital Marketing
- Role
- Senior Director, Marketing Strategy at Nucleo Collective
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Fernando Mercado
As an experienced digital marketing leader, I have collaboratively built some of the…
Experience
Senior Director, Marketing Strategy
May 2024 — Present · Chicago, IL, US
Spearhead tailored paid media and web strategies to amplify brand awareness, engage diverse communities, and drive digital acquisition.• Develop GTM strategies focused on maximizing ROI/ROAS and improving conversion rates through paid search, programmatic display, and social media platforms.• Oversee web content optimization, user experience enhancements, and CRO to elevate user engagement and conversions.
Education
UMSS - Bolivia
4 years of Industrial Engineering
1996 — 2002
North Park University
Bachelor of Arts
2008 — 2009
University of Chicago Booth School of Business Executive Education
The Advanced Strategy Program Certification
2024 — 2034
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