Fernando Mercado

Senior Marketing Executive, Strategy and Growth @ Nucleo Collective | Digital Marketing

Role
Senior Director, Marketing Strategy at Nucleo Collective
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Fernando Mercado

As an experienced digital marketing leader, I have collaboratively built some of the…

Experience

  1. Senior Director, Marketing Strategy

    Nucleo Collective

    May 2024 — Present · Chicago, IL, US

    Spearhead tailored paid media and web strategies to amplify brand awareness, engage diverse communities, and drive digital acquisition.• Develop GTM strategies focused on maximizing ROI/ROAS and improving conversion rates through paid search, programmatic display, and social media platforms.• Oversee web content optimization, user experience enhancements, and CRO to elevate user engagement and conversions.

Education

  • UMSS - Bolivia

    4 years of Industrial Engineering

    1996 — 2002

  • North Park University

    Bachelor of Arts

    2008 — 2009

  • University of Chicago Booth School of Business Executive Education

    The Advanced Strategy Program Certification

    2024 — 2034

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Fernando Mercado — Senior Director, Marketing Strategy at Nucleo Collective in Chicago, IL, US | Unifers