Fergus Wallace
Senior Mentor and Advisor in Strategic Marketing (Also Pro-bono) @Takeoff Accelerator
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WORK HISTORY
Senior Mentor and Advisor in Strategic Marketing (Also Pro-bono) @Takeoff Accelerator
Senior Mentor in Strategic Marketing to a number of excellent promising start-ups in Aviation, Aerospace and Defence Miltech
EDUCATION
Beneavin College, Dublin
National School Leaving Certificate multiple honours
ESSCA
Bachelor of Business Administration (B.B.A.), International Marketing
Dublin City University
International Marketing and Languages, Marketing and Languages
SKILLS
ABOUT FERGUS WALLACE
I’m the founder and Managing Director of Brandstorm, a corporate communications, GTM and strategic marketing consultancy supporting clients across Fintech, Deftech/Miltech, Medtech, Edutech, and Proptech. Operating at senior executive, VP and CMO levels since 2004, we’ve been helping high-potential companies and people grow through advanced strategy, sales enablement, go to market and executive development—primarily across Europe and the Middle East.With over 35 years’ experience—spanning multinationals like Ericsson, Diageo and Pernod Ricard—I bring deep expertise in international business, strategic marketing, and high-stakes negotiation. I’ve lived and worked in six countries, operate in five languages, and hold dual Irish-Italian citizenship.I act as CMO, mentor and advise board-members, founders and leadership teams through top VC ecosystems including Techstars, Plug & Play (Aerospace, Defence, Miltech), and xEdu (Edtech). I’m also a NATO-approved civilian advisor to the DIANA Defence Innovation Programme. I coach senior professionals in finance, medicine, and design—focusing on strategic communication, GTM, negotiation, and executive presence.My training programmes draw on real-world leadership experience, covering emotional intelligence, conflict management, branding, integrated marketing, and next-gen negotiation skills.
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