Fergus Roche
Service Designer (Product End of Things) @Met Office
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WORK HISTORY
Service Designer (Product End of Things) @Met Office
Exeter, GB
Bringing service design thinking to a well-loved, national asset. Turns out, they make the weather in Exeter! Who\'d a thunk it.
EDUCATION
University of Westminster
Bachelor of Arts (B.A.), Psychology
University of Bristol
Master of Arts (M.A.), Creative Writing
SKILLS
ABOUT FERGUS ROCHE
I lead change, through user centred design. The day job is leading design across programmes and projects. But the task at hand is to help organisations to innovate, think strategically about their users and enable digital transformation through embedding user centred design practices (UCD) within their organisation - across products and services. WHAT I DO WELL# Matrix leadership.working across disciplines and countries, creating win/win relationships between leaders and teams.# Ask hard questions.across customer research engagements to generate strategic insights; joining the dots from vision to iterative production.# Creative direction for innovation.directing design and co-design across teams, stakeholders and users to expand the opportunity space.# Combine empathy and critical thinking…I have a deep understanding of human behaviour and interaction design, to meet organisational goals.# Discovery to MVP lifecycle.I’ve led teams for many years, to rapidly iterate concepts that make viable products, to manage risk and exposure. Design can manage risk. INDUSTRIES & CLIENTSRetail.Clarks, Nicole Farhi, Johnson & Johnson, Paul Smith & Sainsbury’sEcommerce.eBay, Tesco, Qatar Airways, Wiggle, Flybe.com and Lastminute.comGovernment.Dept. For Education (UK Gov), NHS Data & Met OfficeEntertainment.BBC, Sky (NowTV) & Turner CorporationTravel & tourism.National Rail, Qatar Airways, Flybe.com and Lastminute.comFinance & Legal.AXA, Thomson Reuters, LexisNexis and Zebit (start-up)Telecoms.EE, Cable & Wireless, Orange, O2 and VodafoneResearch.Cisco, HP Labs, Arts Council (funding), Nesta (funding) and iNetsEducation.Dept for Education (UK Gov), Bristol University and FuturelabCharities.British Red Cross, Scope, Breast Cancer Care and AmnestyAutomotive.Toyota, KIA & Triumph Motorcycles
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