Valerie Ferguson

WORK HISTORY

EDUCATION

SKILLS

ABOUT VALERIE FERGUSON

Over 15 years of experience driving strategic initiatives in Sales, Marketing, Analysis and Business Development. Currently a Solutions Consulting Manager at Numerator, sharing the value of our data with clients in Emerging Brands and General Merchandise.Key Achievements- As a Senior Consultant, I lead a team of analysts and consultants in delivering actionable insights that support longterm strategic goals. In my own client work, I have helped my clients achieve success through mergers and acquisitions, product development, expansion of retail distribution and targeted marketing- As Senior Category Analyst, I prepared and presented quarterly webinars to fresh produce industry trade groups, sharing market insights on key categories. My reports and insights have been shared through industry publications such as Produce News Daily- As Promotions Coordinator at New Connections (Impact Group), I led the development of reporting infrastructure for 6 regional sales teams, resulting in more efficient and uniform execution of client sales reports- As Marketing Manager for Dine Brands, I managed a menu rollout for 16 IHOP Express restaurants including creative development, menu design, promotional/LTO participation and order process- As Marketing Manager for a natural products broker, I analyzed sales and marketing strategy, understanding current market performance and formulating future marketing initiatives; I created persuasive retail presentations for category reviews, increasing acceptance of new products and limiting SKU rationalization- Member of Beta Gamma Sigma Business Honors SocietySkills and Specialties : Marketing, Sales, Promotions, Retail, Analytical Skills, Insights, Business Strategy, Communication Skills, Critical Thinking