Eric Ferguson

About Eric Ferguson

I help organizations turn data, AI, and digital capability into a measurable competitive…

Experience

1. Director of Digital, Data and Analytics

   Wilson Bank & Trust

   Mar 2024 — Present · Lebanon, TN, US

   Leading digital, data, and analytics modernization at a $5B regional bank, with a focus on improving infrastructure, enabling AI readiness, and driving customer-centric transformation. Key initiatives include:• Data Strategy & Governance:Established a modern data governance framework to elevate data quality, usability, and compliance across the organization. Migrated key data sources into a Snowflake-based medallion architecture to support scalable, cloud-native analytics.• Analytics Modernization:Retired legacy reporting systems and introduced enterprise-wide Power BI dashboards to improve decision-making and transparency. Built interactive profitability and market expansion models to guide pricing and product bundling strategies.• AI Enablement (In Progress):Initiated enterprise AI readiness by organizing foundational data layers, co-developing a collaborative AI Strategy Team, and contributing to early-stage use case development. Participating in the creation of a shared governance structure to ensure responsible and aligned AI adoption.• Digital Channel Leadership:Driving the evolution of the online banking channel, with targeted efforts to improve digital onboarding, streamline customer applications, and increase digital adoption in collaboration with branch partners. Currently onboarding a next-generation digital banking platform to support these goals and enhance both user experience and operational efficiency. Targeting a 2x increase in digital application volume by year-end.• Customer & Market Insights:Integrating external data sources to enhance customer understanding and personalization. Designed strategic visualizations to inform branch growth, marketing focus, and CX-driven innovation.

Education

• University of Oxford

  International Leadership

  2013 — 2013

• Massachusetts Institute of Technology

  Artificial Intelligence

• Western Michigan University

  BBA, Finance

  1990 — 1994

Skills

• Retail Banking
• Credit Analysis
• Finance
• Banking
• Risk Management
• Sdlc
• Strategic Planning
• Forecasting
• Operational Risk
• Business Analysis
• Strategy
• Operational Risk Management
• Analytics
• Trade Finance
• Process Improvement
• Credit Risk
• Mortgage Lending
• Commercial Banking
• Management
• Credit
• Relationship Management
• Direct Marketing
• Portfolio Management
• Loans
• Financial Analysis
• Basel Ii
• Statistics
• Six Sigma