Fergus Sheridan
Senior Buyer - Tobacco and Smoking Alternatives @Sainsbury's
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WORK HISTORY
Senior Buyer - Tobacco and Smoking Alternatives @Sainsbury's
City Of London, GB
Accountable for the delivery of approx. £1.2billion sales per annum in Tobacco and Smoking Alternatives at Sainsbury\'s. Responsible for the sourcing and selling strategy within the Kiosk category.
EDUCATION
Canterbury Christ Church University
Bachelor of Science (BSc), Marketing
SKILLS
ABOUT FERGUS SHERIDAN
Dynamic, growth-focused Buying Manager with a passion for brands and products, customer-centric thinking, and contributing to high-performing teams that drive commercial success.I have been the Tobacco and Smoking Alternatives Senior Buyer since August 2025. A key role in delivering Sainsbury’s Next Level Strategy. Focused on offering the best product choices for our customers while enhancing category performance.As the Senior Buyer for Fish at Ocado, the UK’s leading online grocery retailer, I was responsible for the product, proposition, and commercial performance of a £90m+ category.Prior to Ocado, I spent the past 8 years at Whitbread Plc, working across a variety of commercial, marketing, and buying roles. Highlight at Whitbread was being a member of the F&B Trading Board, leading a post-covid turnaround of the £533m Premier Inn and Pubs P&L.
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