Fergie Chen
- Role
- Director, Management Consulting (Consumer Markets & Digital Strategy) at PwC
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Fergie Chen
Fergie Chen has 15+ years of retail and consumer industry experience working with…
Experience
Director, Management Consulting (Consumer Markets & Digital Strategy)
Jan 2021 — Present
Loyalty Strategy • Developed a B2B loyalty program for a leading technology company to driver higher engagement and lower churn rate • Led customer research, business case development and operating model design to support the pilot of the program Omnichannel Operating Model • Designed future state omnichannel operating model, governance process, and organization structure for marketing and eCommerce functions • Developed transformation roadmap and change management plan to operationalize the new processes, tools, and roles Data-Driven Marketing & Trade Promotions • Developed data-driven strategy and roadmap for direct to consumer personalization, marketing optimization, and channel / trade effectiveness for a CPG company • Led visioning workshops across functional stakeholders and created use cases and project charters for activation planning
Education
Shanghai Jiaotong University
Bachelor, Business Administration
2006 — 2010
Carnegie Mellon University - Tepper School of Business
Master of Business Administration (MBA), Strategy, Marketing, Finance, Organizational Behavior
2012 — 2014
Skills
- Mergers & Acquisitions
- Project Management
- Talent Management
- Organizational Development
- Human Resources
- Marketing
- Strategic Thinking
- Sales
- Product Management
- Business Strategy
- Analytical Skills
- Crm
- Cross-Functional Team Leadership
- Segmentation
- Fmcg
- Management
- Analysis
- Employee Engagement
- Leadership
- Public Relations
- Program Management
- Recruiting
- Sales Management
- Marketing Strategy
- Strategic Planning
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