Feraud Lallmohamed
Influencer Marketing & Communications Specialist @Loblaw Companies Limited
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WORK HISTORY
Influencer Marketing & Communications Specialist @Loblaw Companies Limited
Toronto, ON, CA
Planning and Execution: Develop and execute influencer marketing and communication strategies for the Loblaw enterprise Cultivate relationships with key industry influencers Generate and execute innovative ideas and tactics for influencer campaigns Curate and maintain a list of core influencer partners, including identifying new partnership opportunities Create high-quality influencer briefs for brand teams and agencies, actively engaging with the team to execute creative and successful influencer collaborations Conduct in-depth research on industry influencers, competitors, and target audiences to optimize campaign performanceCross-functional Collaboration: Efficiently manage influencer participation in large-scale PR events Act as a liaison between brand teams and external PR agencies, ensuring prompt and professional handling of requests Collaborate closely with the Corporate Comms, PR, and Social team on purpose-led and CSR initiatives within the realm of social media Generate social reports to provide results and insights to the broader enterprise teamsCampaign Metrics & Tracking: Lead monitoring and generation of influencer campaign reports Contribute to research, analysis, and reporting to optimize campaign strategies Showcase expertise in formulating influencer recommendations, content direction, content scheduling, ongoing tracking and reporting of resultsInnovation & Best Practices: Actively participate in post-mortem discussions to extract key campaign findings Foster strong relationships with industry experts at events and influencers to build lasting partnerships Stay abreast of the latest industry and influencer marketing trends, tools, and platforms, and apply key learnings effectivelyOutcomes & KPIs: Successfully manage day-to-day marketing activities, ensuring timeline management and plan execution Ensure the successful execution of projects in alignment with campaign objectives
EDUCATION
Toronto Metropolitan University
Bachelor of Arts - BA
ABOUT FERAUD LALLMOHAMED
Hi there, I’m Feraud! At my core, I’m a storyteller. Whether it’s building campaigns, writing briefs, or finding new ways to show up online—I love blending strategy and creativity to help brands connect with people in meaningful ways. I started my journey in the beauty space, beginning in retail, where I built a strong foundation in product knowledge and consumer insight. That passion quickly evolved into spanning public relations, influencer marketing, trade and retail activations, and brand strategy. Along the way, I’ve had the opportunity to work with luxury and lifestyle brands - allowing me to bring campaigns to life that not only perform but truly resonate with audiences. Now, as an Influencer Marketing & Communications Specialist at Loblaw, I’ve stepped into an exciting new chapter focussed on shaping brand stories across categories—broadening my experience across food, finance, health, and retail, while still staying rooted in beauty. Each day, I get to work with a diverse portfolio of brands and build authentic, impactful partnerships that speak to Canadians from all walks of life. At the heart of it all is my passion for crafting stories that make people feel seen. Whether it’s luxury brand building, trade marketing, influencer strategy, or cross-functional collaboration, I’m finding new ways to build connection and push the boundaries of the stories being told.
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