Fengyin Kou

Senior Data Scientist - Section Lead @Mercedes-Benz AG

Beijing, CN

Section Lead of China Car Owner APP Data Analysis Team ∗ Led the development and deployment of an end-to-end feature evaluation framework for Mercedes-Benz APP, including OKR measurement setup, data tracking, A/B test design, data quality testing SOPs, interactive visualizations, and reporting. Drove data-driven decision making for all feature releases since 2023.∗ Designed and conducted A/B tests using ByteDance DMP for key features. Increased store banner CTR by 119% and average product detail page traffic by 4%.∗ Led user behavior data analysis with DataBricks and ByteDance DMP, leveraging funnel, attribute, and cohort analyses. Delivered strategic insights that led to UI journey optimizations across key features and boosted feature usage rates by over 10%.∗ Designed a scalable data warehouse using PySpark, integrating multiple internal data sources. Led a team to create ETL pipelines and dashboards to support cross-functional product teams.– Data Strategy Lead for a Multi-entity Innovative Community Product∗ Performed in-depth industry analysis using external market benchmarks and customer research data to developstrategic feature guidelines. Presented findings directly to the CEO to enable informed budget control.∗ Developed a data metrics system and A/B test plans for the community product. Effectively monitored OKRs and drove data-driven decisions.∗ Conducted user value analysis and segmented user cohorts to achieve stratified operation and resource priorities.∗ Assessed and proposed a new vendor provided recommendation system, increasing community DPU by 25%.– Inventor Patent: A Systematic Methodology of APP Data Event Tracking Design

Université de Montréal

Exchange program, Labor and Industrial Relations

Sciences Po

Exchange program, Economics

University of Pennsylvania

Master of Science in Education - MS.Ed, Statistics

Renmin University of China

Bachelor of Science in Management, Labor and Social Security