Femina M N
Performance Marketing Manager @Pixis
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WORK HISTORY
Performance Marketing Manager @Pixis
Drive paid social growth for 30+ global D2C & enterprise brands including HelloFresh, Factor, EveryPlate, GreenChef, True Classic & PepsiCo managing $11M+ monthly ad spend across Meta, TikTok & Snapchat.• Own full-funnel acquisition for high-scale D2C brands like True Classic & HelloFresh, optimising for ROAS, CAC, LTV and revenue growth across US & international markets.• Led upper-funnel demand generation for 20+ PepsiCo brands across US, KSA, EMEA managing 45+ ad accounts and ensuring consistent KPI delivery at scale.• Built and scaled a global performance framework across 4 regions, later adopted across 18+ markets, enabling standardised optimisation and cross-market learnings.• Scaled monthly budgets from $2.5M → $12.3M, balancing aggressive growth with efficiency and stable CAC benchmarks.• Delivered 3x higher ROI vs other digital channels, reinforcing paid social as a primary revenue driver.• Reduced CAC by 40%+ while exceeding revenue targets, driven by structured experimentation across creatives, audience cohorts and bidding strategies.• Drove 3x growth within 6 months on HelloFresh, while consistently unlocking incremental performance gains across D2C accounts like True Classic.• Built high-velocity testing frameworks across creatives, funnels and audiences translating insights into scalable growth strategies.• Collaborate cross-functionally with analytics, product and business teams to align marketing performance with broader growth objectives.
EDUCATION
Vijayamatha School, Palakkad
State board, Higher Secondary School (Computer Science)
Vijayamatha School, Palakkad
State Board, High School
National Institute of Technology Delhi
Bachelor of Technology - BTech, Computer Science
Lovely Professional University
Bachelor of Technology, Computer Science
ABOUT FEMINA M N
Over the last few years, I’ve managed $11M+ in monthly ad spend across Meta, TikTok, Snapchat and other paid social channels working with brands like HelloFresh, True Classic and PepsiCo across the USA, KSA and EMEA. I’ve scaled budgets from $2.5M to $12M+, reduced CAC by 40%+, and built performance frameworks now used across 18+ markets.But honestly, the interesting part isn’t the numbers. It’s testing creatives that shouldn’t work (but do), finding pockets of scale others miss, and turning scattered wins into systems that actually hold when budgets grow.I like messy growth problems. Especially the ones that don’t have playbooks yet. If you’re building something and want to push it further, I’m up for a conversation. Performance Marketing Manager | Paid Social Media Marketing | Marketing Strategy and Planning | Testing | Budget Management | Reporting and Analysis
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