Femi Corazon

About Femi Corazon

I help organizations and teams tell better stories and create the cultural architecture around them. I’ve led multimillion-dollar campaigns, global rebrands, and full-spectrum creative departments. I am most engaged when I am in the trenches designing creative ecosystems that move culture and behavior.Equal parts leader, storyteller, strategist, and entrepreneur, my vision for impactful work is rooted in the belief that when thoughtfully united, strategy and storytelling have the power to shape brands, build emotional connections, and drive meaningful action. I bring extensive experience leading multidisciplinary teams in fast-paced, mission-driven environments, where I’ve helped craft holistic campaigns that meet business objectives and contribute to lasting social impact. A Third Culture kid, I bring a global perspective to every project I touch, drawing from my personal and professional experiences across industries and markets. Whether I’m guiding teams to develop breakthrough content, overseeing brand transformations, or shaping long-term creative strategies, I remain focused on one goal: to create work that does good - and leaves a lasting impression.Key Strengths:• Leading large-scale, cross-functional creative teams to execute integrated campaigns that span digital, social, and experiential platforms.• Translating complex objectives into strategic, impactful, and effective creative initiatives.• Building strong brand identities and customer experiences that resonate with target audience.• Balancing creative innovation with business goals to drive measurable results.• Inspiring and cultivating a craft-centric culture and creative talent in both in-house and agency environments.

Experience

1. EVP, Executive Creative Director

   Rescue | The Behavior Change Agency

   Jul 2024 — Present · Los Angeles, CA, US

   I lead a multi-disciplinary creative team responsible for innovative public health campaigns, integrating data, design, and strategy to create narratives that resonate with diverse audiences and carve a path towards meaningful behavior change. My leadership centers on fostering a collaborative creative process where strategic insights meet bold, creative execution.• We are purpose-driven and craft-centric.• I am most motivated by innovating, creating, and guiding a healthy creative culture that leads to a high-performing creative team.

Education

• California College of the Arts

  Master of Business Administration (M.B.A.)

• Iowa State University

  Bachelor of Arts, Journalism and Mass Communications

• Iowa State University

  Master of Arts, Liberal Arts: Graphic Design, English, Anthropology

Skills

• Film
• Art Direction
• Adobe Creative Suite
• Digital Media
• Image Editing
• Fine Art
• Social Media
• Graphic Design
• Digital Photography
• Graphics
• Creative Direction
• Advertising
• Photoshop
• Commercial Photography
• Marketing
• Commercials
• Brochures
• Art
• Catalogs
• Photography
• Brand Development
• Fashion Photography
• Portraits
• Image Manipulation
• Indesign
• Studio Photography
• Social Media Marketing
• Creative Strategy
• Copywriting
• Studio Lighting
• Portrait Photography
• Editorial Photography
• Marketing Strategy