Felix Genzmer
Director Brand & Digital @QNX
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WORK HISTORY
Director Brand & Digital @QNX
DE
Responsible for the global brand strategy of QNX.This includes brand design, digital strategy, and leadership across all digital channels, including the corporate website qnx.software.I lead and empower a multidisciplinary team responsible for shaping and evolving QNX’s global brand presence across web, campaigns, and digital ecosystems. Together, we focus on scalable storytelling, performance-driven marketing, and maintaining consistency across an increasingly complex platform landscape.Our work bridges brand and business impact—driving clarity, differentiation, and measurable growth across industries where QNX operates
EDUCATION
University of Hamburg
Biology, General
Otto-Hahn Gesamtschule Hamburg
High School, Human Genetics and Molecular Biology
Hamburg Vocational College for Digital and Print Media Design
Media Designer Diploma, Digital and Print Media Design
SKILLS
ABOUT FELIX GENZMER
I have been working as a Digital Creative since in the advertising industry. I started as an Art Director but discovered my passion for creative concepts, campaign creation, and brand leadership. I have worked in Germany, South Korea, Canada, and have work experience in the USA, China, and the Netherlands. My core strengths are team leadership, strategic thinking, digital storytelling, and creative concept development.Since 2024, I have been working as Director Brand & Digital for QNX, a division of BlackBerry.I am responsible for global brand strategy, brand design, digital brand lead and strategy and all digital channels, including the corporate page qnx.software. Leading with my team the evolution of QNX’s brand presence across web, campaigns, and digital ecosystems, with a focus on scalable storytelling, performance-driven marketing, and platform consistency.My Key Skills & Competencies: • Brand building & positioning• Digital storytelling & platform ecosystems• Campaign strategy & execution• Team leadership & creative direction• Multilingual CommunicationCheck out my portfolio at: http://portfolio.lablob.comBrands I worked for:Automotive: Volkswagen, BMW, ParkNow, MINI, Audi, Kia, Hyundai, SsangYong Motor Company, Hankook TireTechnology: Google, Android Wear, Samsung, Panasonic, Navigon, BlackBerry, QNXEntertainment / Media: YouTube, Twitch, NetflixMobile App: Kakao Talk, Supercell, NaverTelecommunication: Deutsche Telekom, E-Plus, BASEFinance / Insurance: Volksbank, Dresdner Bank, HASPA, Asstel, BW-BankTourism / Airline: TUI, South Tyrol, Korean Tourism Organisation, Korean Air, Lufthansa TechnikBeauty / Cosmetic: Dove, L’Occitane, Henkel, Schwarzkopf, Burt’s BeesPharma: BAYER, Grünenthal, BioNTechFood: Tchibo, Davidoff, Knorr, Coca ColaPolitical parties: European Green PartyAthletic wear: Nike, Lululemon Athletica, Onitsuka Tiger, Gore-TexLuxury: Baume & Mercier, MCMRetail: IKEA, Heinemann Duty-Free, Lotte Duty-Free
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