Felix Enciso Valido
Head of Product Strategy at Audi Canada @Audi Canada
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WORK HISTORY
Head of Product Strategy at Audi Canada @Audi Canada
Toronto, ON, CA
Manage digital sales and streaming accounts to improve brand positioning and growth in alternative revenue products. Oversee product management activities and supervise the Audi product portfolio while leading the strategic planning and pricing team Develop and execute the annual plan, including product enhancement, growth, segment strategies, and annual budget Spearheaded the road mapping, creation, vision, development and roll-out of e-tron products for Canada, electrification eco-system, aligned to Canadian CO2 Compliance strategy and charging network deployment Exceeded annual profit target in 2023 and 2024 Achieved product complexity reduction target by +33%
EDUCATION
University of Wales
Bachelor of Science, International Trade & Marketing
Universidad del Atlántico Medio
Master's degree, Business Administration & Management
Universidad del Atlántico Medio
Executive Management Certificate
ABOUT FELIX ENCISO VALIDO
Results-driven leader and automotive management professional with over 20 years of broad-based global expertise in automotive retail, product strategy, operations management, and business development. Innovative thinker with proven leadership, sales, advertising, marketing, and new business development skills. Highly skilled in cultivating and leading high-performance teams focused on exceeding business objectives.
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