Felix Chang
Partner, Group Director, Search & Social at EssenceMediacom / GroupM
- Role
- Partner, Group Director, Search & Social at Essencemediacom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Felix Chang
15+ years in Digital Marketing & eCommerce with experience in a diverse range of environments including in-house, agency, startup, and consulting businesses. Managed global paid campaigns across regions in North America. Australia, Asia and Europe./Strong background in managing eCommerce business, with metric driven marketing focus: Revenue/Profit, ROAS, ROI, PPO (Profit Per Order), OP (Operating Profit), etc. Developed and executed merchandising, digital marketing strategies and site experience.Companies I\'ve Consulted:Travelex Foreign Exchange Company (Global)Folica.com (now Lookfantastic.com) Blockworks.co (Crypto News)Celsius Network (Crypto Loan)Hero HealthHu-ha.comGroundlinkMDSolarSciencesMosaic ManufacturingStormX Inc.(Crypto Rewards) Sunshine Home CareSpecialties: SEM, PPC, Google Ads, Bing Ads, Product Listing Ads (PLA), Shopping Ads, Google Analytics, Landing Page Optimization, Digital Marketing, Direct Response Marketing, Display Advertising, Remarketing, Facebook Ads, Twitter Ads, Lead Generation, Conversion Optimization, Web Analytics, User Experience, Budgeting, Project Management.
Experience
Partner, Group Director, Search & Social
May 2022 — Present · New York, NY, US
Accounts: AARP, American Airlines, Amtrak, Husqvarna, Harley-Davidson, Medtronic, Shell
Education
Columbia Business School
Executive Education, CMO Academy
2016
Binghamton University School of Management
Bachelor of Science, Marketing, Managing Information Systems
2002 — 2006
Skills
- Analytics
- Account Management
- Online Advertising
- Web Analytics
- Paid Search Strategy
- Social Media Marketing
- Creative Strategy
- Copywriting
- Affiliate Marketing
- Search Engine Marketing (Sem)
- User Experience
- Marketing Strategy
- Market Research
- Mobile Marketing
- Advertising
- Digital Strategy
- Conversion Optimization
- Sem
- Strategy
- E-Commerce
- Digital Marketing
- Search Engine Optimization (SEO)
- Google Adwords
- SEO
- Digital Media
- Social Media
- Google Analytics
- Paid Search Campaigns
- Marketing
- Display Advertising
- Lead Generation
- Pay Per Click (Ppc)
- Online Marketing
- Email Marketing
- Landing Page Optimization
- Crm
- Ppc
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