Felix Baez

About Felix Baez

I’m the Founder and Creative Director of ONE RSN, operating at the intersection of street culture, brand strategy, and business execution. With a background in design and a deep respect for visual systems, I build brands that are culturally grounded, visually intentional, and built to scale. My work blends art-driven storytelling, typography, graffiti, and fashion with disciplined strategy—turning unconventional ideas into cohesive, market-ready brand ecosystems.I lead every stage of the process, from brand creation and apparel design to sourcing, marketing, and go-to-market strategy, ensuring each creative decision supports long-term brand equity. My aesthetic is influenced by street culture, music, and the arts, while my approach is rooted in structure, systems, and growth.The goal is always the same: create work with real cultural weight and business clarity—brands that resonate with the entrepreneurial spirit, the go-getters, and those who move quietly but leave impact. I create brands that move with purpose, speak with authority, and outlast trends.

Experience

1. Senior Graphic Designer

   Brookfield Properties

   Feb 2024 — Present · New York, NY, US

Education

• City Tech, CUNY

  Bachelor of Technology, Advertising and Graphic Design

  2008 — 2013

• Art And Design High School

  Architecture

  1990 — 1994

Skills

• Concept Development
• Posters
• Adobe Edge Animate
• Page Layout
• Corporate Identity
• Adobe Illustrator
• Vector Illustration
• Flash
• Book Design
• Logo Design
• Digital Illustration
• Flyers
• Multimedia
• Art Direction
• User Interface Design
• Css
• Photoshop
• Visual Communication
• Banners
• Graphics
• Adobe Photoshop
• Print Production Management
• Packaging
• Brochures
• Indesign
• Illustration
• Web Design
• Invitations
• Advertising
• Quarkxpress
• Business Cards
• Adobe Creative Suite
• Layout
• Typography
• Hand-Lettering
• Dreamweaver
• Illustrator
• Interaction Design
• Photography