Felix V. Freund

WORK HISTORY

EDUCATION

ABOUT FELIX V. FREUND

As EMEA Category Head Therapeutics & Hair I own the Cough & Cold, Pain, Cardio, Allergy & Hair business of Bayer’s Consumer Health Division in Europe, Middle East and Africa. The portfolio comprises iconic brands such as Aspirin, Claritin and Priorin, aside from local pearls such as Phytohustil, Pretuval, Propalgina & Tabcin.I am a passionate people leader with a strong humanistic ambition, interested in modern ways of leadership. While enjoying conceptual and strategic challenges, I love being hands-on, pragmatic and results driven at the same time. I have strong skills in Brand Management, Marketing and Strategy, yet I am able to manage a variety of topics stretching from Finance/ P&L responsibility, Sales all the way to Regulatory and Medical. I have successfully led Bayer’s Consumer Health business in Austria with strong growth over the years, defending the #1 position in the market, despite many headwinds such as supply chain disruptions and an unprecedented inflationary environment. Likewise I have experience in local & global brand management on brands like Braun, Oral-B as well as on multiple OTC categories like Dermatology (Canesten) and Digestive Health (Iberogast). I also bring experience in digital health, particularly gained at Bayer’s iHUB innovation outpost in Silicon Valley, where I researched and initiated new business models and partnerships for Bayer. I am always looking for international challenges and learning opportunities in the areas of general management, marketing, innovation, strategy and digitalization.