Felix Olmo

About Felix Olmo

I\'m an energetic and results-driven General Manager, Category Business Leader, and Brand Manager with a proven track record in developing and growing brands and leading growth in fast changing environments of multi-billion P & Ls for large eCommerce Retail businesses and global brands across diverse industry categories. I seek to combine strategy, insights, and innovation to reach consumers in new ways and drive unprecedented growth on behalf of premiere global brands. I consider myself to be a true change agent, I leverage my strengths in turning around struggling businesses so that I can accelerate the healthy growth of businesses and fueling positive change At my core I am a General Manager and empathetic Team Leader. The foundational trait of any leader is an ability to place themselves in their employee’s situations. This perspective allows for the continual inspiration through personal understanding to advance teams to perform at their optimum best. My passion lies in finding creative solutions to complex problems within consumer markets and beyond. With strong cross-functional leadership experience across multiple geographies and industries, I thrive in driving brand growth and strategy. Career Impacts: · Formulated strategic Softlines initiatives for Mexico (MX) that generated a record growth of 40.6% YoY ahead of benchmarks and a record high Retail Margin of over 45%, with a record profit of and an Operating Margin, becoming the first Business Category in MX to deliver a profit for a total FY in 2023. · Realigned the Marketing workstreams, creating customer acquisition improvements that outpaced traffic and customer acquisition goals, with Customer Traffic at over 50% YoY,+1,400 bps vs. goal and New Customer Acquisition at over +30% YoY. · Ideated and operationalized the first-ever extended Prime Day to six says in Mexico; circumvented multiple operational and organization roadblocks to align initiatives with senior leadership and multiple global stakeholders to deliver the largest Prime Day in Mexico with 2X in revenue growth. · Expanded the Video Games and Software Categories in the 3P Marketplace with revenue at $969M—+57% YoY,+$354M ahead of gosl, while safeguarding the customer experience. · Evolved the media support model for a +$3.5B global brand to include 50% digital and eCommerce; realigned the $250M marketing budget to deliver $8M+ in efficiencies, while generating an ROI of +6% and incremental revenue of $25M.

Experience

1. Head of Agency Development & Strategic Partnerships, Amazon Us Spanish Advertising

   Amazon

   Jan 2025 — Present · Miami-Fort Lauderdale, FL, US

Education

• University of Maryland College Park

  Bachelor of Business Administration (BBA)

• Cornell University

  Master of Business Administration, Brand Management & Operations Management