Felix Kennet

About Felix Kennet

As a seasoned Creative/Graphic Designer, I bring a wealth of experience and a sharp eye…

Experience

1. Senior Graphic Designer

   Cover It Up

   Jun 2024 — Present · Chennai, IN

   As the Senior Graphic Designer at CoverItUp, one of India’s leading phone case companies, I was the creative powerhouse behind the scenes, transforming ideas into eye-catching designs that customers loved. From brainstorming bold new graphics for phone cases to crafting visuals for high-impact marketing campaigns, my role was pivotal in defining the visual identity that set CoverItUp apart in the market. My work extended beyond CoverItUp, contributing to a range of standalone brands, including Blanx, Anime Cases India, and BoardBuddies. Whether collaborating with cross-functional teams or staying ahead of industry trends, I ensured that each brand’s style remained distinctive, cohesive, and trend-forward.Key Responsibilities:Brand Development: Defined and maintained CoverItUp’s unique brand look and feel. Developed brand guidelines that standardized visuals across all channels, building a strong and recognizable brand.Marketing & Promotional: Partnered with the marketing team to create graphics for campaigns, social media, websites, and emails. My designs boosted engagement & vdrove sales, giving our products visibility & appeal.Cross-Department Collaboration: Worked closely with product development, sales, and customer service, adapting designs to meet various departmental needs, including packaging, retail, and internal resources.User Interface Design: Collaborated with the tech team to design visually appealing, user-friendly interfaces for CoverItUp’s website, improving the customer experience and increasing online engagement.Project Management: Managed all stages of the design process, juggling multiple projects to ensure on-time delivery while maintaining high standards of creativity and quality.Key Achievements:Led a rebranding initiative that strengthened brand identity and loyalty.Increased social media engagement by developing visually compelling campaigns.Supported multiple successful product launches, resulting in higher sales and reach.

Education

• Loyola College

  Masters of Vocation Digital Journalism

  2021 — 2023

• Loyola College

  Bachelor of Vocation Digital Journalism

  2018 — 2021