Felix Hohm
Marketing Communication Manager - Ce Strategy & Brand Marketing @Samsung Electronics
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WORK HISTORY
Marketing Communication Manager - Ce Strategy & Brand Marketing @Samsung Electronics
Schwalbach, DE
Led integrated marketing initiatives for floor care and smart home appliances.Owned 360° campaign planning and execution across digital, CRM, e-commerce and POS.Delivered high-impact product launches with clear KPI ownership and reporting.Managed and optimized key consumer touchpoints (website, CRM, retail).Drove influencer and creator marketing within Tech & Lifestyle segments.Led cross-functional projects in collaboration with HQ, agencies and internal stakeholders.
EDUCATION
TH Aschaffenburg University of Applied Sciences
Master of Science - MS, Industrial Engineering
TH Aschaffenburg University of Applied Sciences
Bachelor of Engineering - BE, Communication and documentation
Darmstadt University of Applied Sciences
Master of Arts - MA, Leadership in the Creative Industries
ABOUT FELIX HOHM
Passionate and results-driven marketing professional with a proven track record in orchestrating successful events and driving impactful marketing campaigns. I have gained experience through roles at renowned companies as Herbalife, Hyundai and Fiat Chrysler.Throughout my career, I have excelled in working with cross-functional teams, managing end-to-end event planning, and implementing innovative marketing strategies. My expertise spans event management, brand experience, and marketing projects, where I have consistently delivered great results.As a forward-thinking professional, I have successfully navigated the dynamic automotive industry, contributing to the success of high-profile brands. I am now eager to bring my strategic mindset, creativity, and project management skills to a new challenge. Let\'s connect to explore how I can contribute to the success of your team.
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