Felisha Washington

About Felisha Washington

Enterprise Product Leader transforming complex operations into scalable Enterprise Platforms and AI-enabled solutions.Highlights• Led enterprise technology and product portfolios up to $15M supporting mission-critical operational systems• Secured and managed ~$4M annually in contingency funding through strategic staffing and outcome-based SOWs• Introduced AI-enabled capabilities that automated operational workflows and saved hundreds of hours across teamsI started my career writing code — Java, DB2, and client-server applications — building systems thousands of people relied on every day. That experience shaped how I approach product leadership today: build reliable platforms, solve real problems, and make work easier for the people using them.Over time I moved from writing the code to leading the people and products behind it.I spent 19 years at BNSF Railway leading enterprise technology initiatives across Legal, Resource Protection, Real Estate, Environmental, Customer Support, Marketing, and core Railroad Operations including Dispatching. The systems we built enabled more proactive planning, saving thousands of hours and delivering millions in value for both customers and operations.In 2020 I joined Salesforce, moving from engineering leadership into product leadership. I worked across Nonprofit Cloud and Education Cloud, and later led product portfolios supporting Workplace Services, Global Safety and Security, Employee Engagement, and Enterprise Data Platforms.During that time I secured ~$4M annually in contingency funding, helped shift delivery to a product operating model, and introduced AI-enabled automation that reduced manual operational work across teams.In early 2026 my role was eliminated as part of a broader workforce reduction.Now I’m exploring my next opportunity — ideally a senior product leadership role focused on AI-enabled platforms, enterprise systems, and digital transformation.My leadership style is simple: be clear, support your team, and focus on outcomes. I’ve spent more than a decade mentoring professionals at different stages of their careers and am a Certified Salesforce Leadership Coach, with a passion for developing leaders — especially women in technology.If you\'re building something interesting or looking for experienced product leadership, feel free to reach out at f••••••••@gmail.com.

Experience

1. Senior Director, Product Line Manager

   Salesforce

   Oct 2024 — Present · Dallas, TX, US

   Lead enterprise product portfolios across Global Safety & Security (GS & S), Real Estate & Workplace Services (REWS), Employee Engagement, and Data & Integration platforms, driving AI-enabled modernization and operational transformation at scale.Secured $3M+ incremental investment, scaling delivery capacity from 2 to 6 cross-functional teams (200%+ growth) and significantly increasing delivery velocity while maintaining operational excellence.Pioneered enterprise Agentforce innovation, launching AI-powered agents including Badgeforce (3,012 users | 83% satisfaction | 258+ hours saved), Careforce Employee Agent, and Travel Employee Agent. Led high-visibility innovation featured in the Dreamforce 2025 keynote, delivering Cobalt Robot + AI Voice integration achieving 99% automated resolution across 460+ incidents.Delivered 8+ major enterprise programs including Meetings & Events GCal Integration (~33K annual hours saved), Corrigo bi-directional work order integration (15,643 records | 98.5% success rate), and Budgetforce transformation supporting 323 active users and 4.2K+ PO creations (36% YoY increase). Automated financial batch processing, saving 30+ hours per month.Directed sustained 2024 portfolio execution: 86+ enhancements, 1,013 user stories (2,213 story points),37 tech debt items, and 1,810+ production support cases.Executive Responsibilities• Develop and execute multi-quarter product roadmaps aligned to enterprise strategy and operational outcomes• Lead Big Room Planning and scaled Agile delivery practices to improve prioritization clarity and resource efficiency• Mentor and develop cross-functional leaders, fostering collaboration and innovation• Partner with executives and stakeholders to define objectives, remove blockers, and drive enterprise solutions• Leverage data, integration systems, and applied AI to enhance decision-making and measurable value delivery• Identify and mitigate portfolio risks across complex, enterprise-level initiatives

Education

• The University of Texas at Arlington

  Master of Business Administration - MBA

  2018 — 2021

• Pine Bluff High School

  Diploma, General Studies

  1986 — 1989

• University of Arkansas at Pine Bluff

  Bachelor of Science - BS, Computer Science