Felipe Zapata
Brand Strategy & Operations
- Role
- Brand and Operations Strategist at Initiative
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
Experience
Brand and Operations Strategist
Aug 2024 — Present
Spearheaded social media strategy, growing the brand’s online presence to 12K+ followers; managed influencer campaigns by prospecting, negotiating, and executing agreements, driving increased brand exposure Directed hotel operations, renovations, and staff training while implementing pricing strategies based on market research, resulting in an 80% occupancy rate during the opening months. Developed innovative activations and launched a citywide referral program, increasing hotel bookings and fostering local partnerships, boosting revenue and community engagement.
Education
COOP Careers Fellowship
Digital Marketing
2022 — 2022
The Berlin School of Economics and Law
Bachelor of Business Administration - BBA
2019 — 2020
Baruch College
Bachelor of Business Administration - BBA
2018 — 2020
Vaughn College of Aeronautics and Technology
Aircraft Operations
2016 — 2017
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