Felipe Moreno-King
- Role
- Global Performance & Web Marketing Manager, B2b at Zendesk
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Felipe Moreno-King
My passion lies in elevating digital experiences and maximizing the impact of every…
Experience
Global Performance & Web Marketing Manager, B2b
Dec 2020 — Present
Manage, optimize, and grow 4 SEM accounts segmented by countries (14 EMEA & 4 LATAM) and campaign types (Brand & Non-Brand), averaging a yearly budget of 4M+. • Perform ongoing performance insights, budget & lead forecast, budget & bid management (manual & automated), keyword restructure/expansion, ad copy & extensions refresh, and audience segmentation. • Continuously test automated bidding strategies for Brand & Non-Brand campaigns using built-in Google & Bing Ads strategies. The…
Education
Universidad del Rosario
Bachelor of Business Administration (BBA), International Business
2011 — 2012
The University of Georgia
Bachelor of Business Administration (B.B.A.), Marketing
2012 — 2016
Skills
- Leadership
- Microsoft Office
- Public Speaking
- Business Insights
- Human Resources
- Sales
- Marketing Strategy
- Microsoft Word
- Event Planning
- Marketing
- Management
- Strategic Planning
- Social Media Marketing
- Teamwork
- Advertising
- Social Media
- Customer Service
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