Felipe Blanco

Bi & Marketing Data Analyst Growth & Performance Analytics @Eduzz

Sorocaba, BR

As a BI & Marketing Data Analyst, I specialize in Data Marketing and Growth, turning data into actionable insights to optimize campaigns and maximize business impact. My main focus is demonstrating ROI and ROAS, ensuring that marketing investments drive real results.Key Responsibilities: Performance and Growth Analytics, tracking key metrics such as acquisition, retention, and lifetime value (LTV). Development of interactive dashboards in Power BI, providing real-time visibility into KPIs. Marketing funnel optimization, monitoring data to reduce CAC and improve conversion rates. A/B testing and incrementality analysis, ensuring data-driven decision-making. Data extraction and transformation using SQL (Databricks) to ensure accuracy and reliability. Leveraging Python for advanced analytics, demand forecasting, and predictive modeling when necessary. Multi-touch attribution modeling, ensuring clear visibility into channel performance. Audience segmentation and behavioral analysis, identifying patterns to personalize marketing strategies. Dashboard layout design in Figma, ensuring clarity and usability for Marketing, Sales, and Branding teams.Currently working with Meta Ads, TikTok, YouTube, and Google Ads, while supporting the expansion into new acquisition channels and optimizing growth strategies.My mission is to ensure that all decisions are data-driven, boosting sustainable growth, campaign efficiency, and market intelligence.

Universidade Anhembi Morumbi

Bachelor of Business Administration - BBA, Marketing

Anhembi Morumbi | Campus Athon Sorocaba

Master of Business Administration - MBA, Business Intelligence