Felipe Weber
Global Commercial Planning @BAT
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WORK HISTORY
Global Commercial Planning @BAT
London, GB
EDUCATION
Universidade Federal do Rio de Janeiro
Bachelor of Engineering - BE, Industrial Engineering
ABOUT FELIPE WEBER
Senior commercial leader with 20+ years in FMCG driving sales growth, route‑to‑market excellence and digital commercial transformation across international markets.I have built and led large commercial organisations, scaled new business units through external partnerships, redesigned RtM models, deployed end‑to‑end digital sales ecosystems (CRM, B2B, Planning, Analytics), and delivered significant brand and category growth.My career spans Sales, Trade Marketing, Key Accounts, Brand Strategy, Category Management, Commercial Planning and Global Transformation, giving me a holistic view of how organisations unlock growth across the commercial value chain.Passionate about transforming commercial capabilities, shaping growth strategies and leading high‑performance teams in fast‑moving, highly regulated environments.Currently exploring senior roles in Commercial Excellence, Sales Strategy, RtM Transformation, Category & Portfolio Leadership, and advisory opportunities.
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