Felipe Reyes

About Felipe Reyes

As a seasoned Director of Guest Experience and a recognized leader in the hospitality sector, I am driven by the belief that every interaction presents an opportunity to create an unforgettable memory. With over 20 years in the hospitality sector, my career has been defined by a relentless commitment to excellence and a deep understanding of what truly delights guests.My expertise has been nationally recognized: I was named one of the Top 10 Directors of Guest Experience in the Country by Hospitality Business Review.I specialize in strategic guest journey mapping, cultivating high-performing teams, and optimizing operational processes to consistently deliver superior service. My leadership philosophy is rooted in collaboration and empowerment, fostering an environment where innovation thrives and every team member feels valued in contributing to shared goals.My experience includes leading successful initiatives that significantly enhanced guest satisfaction and loyalty, coupled with a tenure as Director of VIP Services at Caruso, where I orchestrated bespoke experiences for high-profile clientele. I excel in dynamic environments, leveraging adaptability and creativity to overcome challenges and continuously elevate service standards.

Experience

1. Director of Guest Experience & Guest Services

   Proper Hospitality

   Dec 2025 — Present · Santa Monica, CA, US

Education

• Santa Paula High School

  Diploma, College Prep Classes

  2000 — 2005