Felipe Mota
Customer Insights Manager @NielsenIQ
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WORK HISTORY
Customer Insights Manager @NielsenIQ
NY, US
EDUCATION
Fordham Gabelli School of Business
Master of Business Administration - MBA
Universidade Presbiteriana Mackenzie
Bachelors in Business Administration, Marketing & Management
SKILLS
ABOUT FELIPE MOTA
Data-driven, high impact shopper marketing expert with proven experience developing successful brick-and-mortar and ecommerce retail marketing programs. Thorough understanding of omnichannel retail marketing, including extensive experience building in-store and online retail marketing plans, developing sales execution strategies and delivering multi-channel promotions across various retail accounts. Retail marketing thought-leader in organizational development and human performance, with a track record of leading high-performing teams. Areas of experience and expertise include- Consumer & Shopper Insights- Category management- eCommerce Performance- Digital & eCommerce merchandising - Merchandising & in-store retail strategy- Field marketing operations- PPC & remarketing campaigns- Team development & retention- Channel marketing strategy- In-store planogram & space planning - Talent performance management - Sell-through strategy development- Consumer marketing strategy & planning- Category & SKU performance analysis- Third party labor agency management
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