Felipe de Souza
Data Science Manager at dunnhumby
- Role
- Director, Applied Data Science - New Business Growth at dunnhumby
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Felipe de Souza
Mathematician graduated from Universidade de São Paulo, with 15+ years of experience in analytical consultancy across Brazil, Colombia, Mexico, Canada, and the United States. I specialize in turning complex data into clear, actionable insights that drive business value. I act as the bridge between what data reveals and what stakeholders need to hear—designing robust algorithms, machine learning models, and data solutions that are both technically sound and business-friendly. My toolkit includes Python, PySpark, SQL, SAS, R, and visualization platforms such as Power BI, Tableau, and Plotly Dash. I have built end-to-end data science solutions adopted by major retailers in North America, including pricing optimization models, promotion effectiveness analytics, competitive threat scoring, and assortment intelligence tools. My work combines advanced mathematics, econometrics, and real-world business strategy to deliver measurable impact.
Experience
Director, Applied Data Science - New Business Growth
Aug 2025 — Present · Сакраменто, CA, US
Own the data science strategy that enables the US new business team to win and expand enterprise retail accounts;• Builds modular POC frameworks and code libraries for category analytics, segmentations, price investments, promotion analytics, customer strategy and others in Python/PySpark/GitLab on GCP; standardized demos and model templates were reused across pursuits. • So far, increased win rates 1.5x when custom POCs were used; reduced time-to-proposal by 40% and cut analytics delivery cycles from 4 weeks to 1 week, driving 3x throughput. • Delivered 40 + projects in the last 6 months across price Customer Knowledge, Category management, Price and Promotion and e• Leads a high-performing team (Senior DS, DS) in both US and India, mentoring and promoting talent; partnering closely with Head of US Business, Head of Sales, and Head of CRM & Category Insights.
Education
Universidade Presbiteriana Mackenzie
Finance Specialization, Business Finance
2012 — 2013
USP - Universidade de São Paulo
Bachelor of Mathematics
2007 — 2010
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