Felipe Cavaco
Marketing Analytics Manager (Business Insights) @McDonald's
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WORK HISTORY
Marketing Analytics Manager (Business Insights) @McDonald's
Toronto, ON, CA
Led a team of 2 Marketing Analytics consultants with oversight to all of McDonald\'s Canada categories. Responsible for setting & monitoring KPIs and long-term ambition for high priority categories – identifying $500M+ in market opportunity and a path forward for the top business drivers- Prominent role in organizational Marketing planning, including quantification & optimization of Marketing calendar, contributing to Marketing comparable sales growth of ~$100MM+- Manage relationship with key external vendors (i.e. campaign forecasting, Marketing MixModelling and return on Marketing spend), including leveraging insights across 60+ Marketing team members
EDUCATION
University of Toronto
Certificate
Seneca College
Diploma - with honours
ESPM Escola Superior de Propaganda e Marketing
Strategy marketing MBA
Universidade Candido Mendes
Bachelor of Business Administration (B.B.A.)
SKILLS
ABOUT FELIPE CAVACO
Seasoned Marketing and analysis professional with around 10 years of experience. A leader and data driven marketer with a lot of enthusiasm to make any business improve its footprint and fair share. Better than my words, that is what my last boss have to say about me:Felipe is a professional with a huge capability of analysis and excellent interpersonal relationship. He has technical knowledge such as financial evaluation, marketing mix, and communication tools. He is also extremely self-motivated and faces in a positive way challenging goals!(Rodrigo Azevedo - Marketing Manager)-For me, different than what many people think, marketing should be simple, you just need to TRULY OWN the product/service and do whatever is necessary to improve the brand and drive more sales, always focused on results. Strengths - Analysis / Relationship / Leadership / Data / Analytics / Marketing Strategy / Consumer Behaviour / B2B / Startups / Growth Hacking / Information / Social Media Marketing / Growth Marketing / Digital Marketing / SEM / SEO / Google Analytics / Product Marketing
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