Felipa Villegas
MarTech Enthusiast | Marketing Automation Expert | Digital Marketing Professional
- Role
- Senior Marketing Operations Specialist at PagerDuty
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Felipa Villegas
I am a Marketing Automation Specialist at PagerDuty, a leading provider of digital operations management solutions. I have 12 years of experience in digital marketing, focusing on marketing automation, lead generation, and analytics. I have a Master of Science in Digital Marketing and Analytics from St. Edward\'s University and a Bachelor of Arts in Communications from The University of Texas at Arlington.In my current role, I support the execution of marketing automation programs in alignment with company and marketing objectives. I am responsible for the setup, maintenance, and reporting of email, webinars, live events, and integrated marketing programs in Marketo, Salesforce, and SplashThat. I also help the regional marketing team, ensuring that leads are successfully processed and routed to the sales and business development teams. I have managed web-based demand generation campaigns for various B2B clients, leveraging industry trends and competitive analysis to improve marketing campaign performance. I have generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to executives.I am passionate about learning new skills and staying updated with the ever-changing marketplace for B2C and B2B industries. I have obtained multiple certifications in inbound marketing, Google Analytics, and Google Ads, and I am always looking for programs and courses to enhance my marketing skillset. I am a self-motivated person willing to go above and beyond on any project and collaborate with others to achieve common goals. I am ambitious, fast-paced, critical, and efficient at work, and I am energized by speed, efficiency, independence, and achieving results.
Experience
Senior Marketing Operations Specialist
Sep 2023 — Present · Dallas-Fort Worth, TX, US
As the sole owner and administrator of PagerDuty’s Marketo instance (500K+ contact database), I lead global marketing automation strategy, governance, and system optimization. I’ve driven key MarTech integrations across Cvent, Jifflenow, Mary.AI (AllGoodHQ), and MindyAI (1Mind), and re-architected our Salesforce Campaign Hierarchy to enable accurate attribution, streamlined reporting, and scalable campaign operations across regions.In addition to daily platform management, I developed PagerDuty’s first Marketing Operations SOPs and established a culture of process documentation, enabling cross-functional teams to self-serve efficiently. I also play a central role in our flagship annual event, overseeing the Cvent–Marketo integration, email campaign execution, audience segmentation, and performance analytics to deliver a seamless attendee experience.
Education
St.Edward's University
Master of Science - MS, Digital Marketing and Analytics
2018 — 2019
The University of Texas at Arlington
B.A. in Communications, Advertising, Public Relations
2008 — 2013
Skills
- Social Media
- Social Media Marketing
- Digital Photography
- Microsoft Office
- Mac Os
- Public Relations
- Blogging
- Word
- Powerpoint
- Advertising
- Windows
- Indesign
- Illustrator
- Photography
- Wordpress
- Spanish
- Tumblr
- Blogger
- Pages
- Keynote
- Iwork
- Photoshop
- Press Releases
- Marketing
- Microsoft Word
- Email Marketing
- Search Engine Optimization (SEO)
- Digital Marketing
- Copywriting
- Google Analytics
- Event Planning
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