Felicity Carson
Chief Marketing Officer | Scaling B2B Marketing for Strategic Growth | Champion for Customer Centricity | Advocate for Sustainability | Servant Leader | Board Seeker
- Role
- Chief Marketing Officer at onsemi
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Felicity Carson
I am a results-driven marketing executive with over 25 years of experience in scaling B2B technology companies across IT software and semiconductors. My passion lies in transforming brands, building high-performance teams and accelerating significant pipeline growth through data driven customer-centric marketing. I\'ve led global organizations through periods of rapid change, delivering strategic clarity and operational excellence. At onsemi, I built a global demand center from the ground up, driving more than $360M in marketing-sourced pipeline in under three years. Previously, I led AVEVA’s global performance marketing team to deliver double-digit growth and launched a channel GTM strategy that increased closed-won business by 33%. At IBM and SAP, I drove multi-billion-dollar revenue impact through demand generation, digital innovation, and world-class customer experiences, including leading multiple global conferences including SAP’s flagship SAPPHIRE NOW event.I thrive on inspiring teams to exceed expectations, leveraging new AI models, analytics and digital innovation to deliver measurable results. Known for building C-suite alignment, I am committed to driving growth, elevating customer experience and shaping the future of marketing. With work authorization in the US and EU, and fluency in German and Afrikaans, I bring a global perspective to leadership.
Experience
Chief Marketing Officer
Aug 2021 — Present · US
Lead the onsemi rebrand transformation, positioning it as a trusted leader in intelligent power and sensing semiconductor technologies. Spearheaded the creation of a Global Demand Center and led the team to achieve exponential growth from a zero baseline to a substantial share of marketing contributed pipeline within three years. Built and inspired a high-performance global marketing organization, fostering alignment across functions and accelerating growth. Champion onsemi’s climate and sustainability initiatives, keeping the company on track to achieve Net Zero emissions by 2040. Lead the customer experience program, resulting in a 70%+ OSAT score and measurable improvements in customer satisfaction. Currently driving the integration of AI across marketing operations—from predictive analytics and content optimization to customer journey mapping—enhancing efficiency, personalization, and impact.
Education
Damelin
Business Management
1987 — 1992
Skills
- Demand Generation
- Sales Enablement
- Go-to-Market Strategy
- Product Marketing
- Digital Marketing
- Channel
- Multi-Channel Marketing
- Marketing Management
- Lead Generation
- Business Alliances
- Messaging
- Marketing Strategy
- Channel Partners
- Program Management
- Solution Selling
- Strategy
- Integrated Marketing
- Strategic Partnerships
- B2b Marketing
- Marketing
- Professional Services
- Internal Communications
- Business Development
- Analyst Relations
- Product Management
- Market Planning
- Web Marketing
- Management
- Marketing Communications
- Competitive Analysis
- Marketing Automation
- Analytics
- Cross-Functional Team Leadership
- Product Launch
- Crm
- Partner Management
- Enterprise Software
- Social Media
- Saas
- Public Relations
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