Felicia Zusman
- Role
- Managing Director, Brand Experience and Cx Design at Blue Cross Blue Shield Association
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Managing Director, Brand Experience and Cx Design
Blue Cross Blue Shield Association
Mar 2019 — Present
Skills
- Research Design
- Design Strategy
- User Experience
- Idea Generation
- User-Centered Design
- Product Innovation
- Information Architecture
- Concept Development
- Service Design
- Industrial Design
- Focus Groups
- Rapid Prototyping
- Design Thinking
- Customer Insight
- Research
- Persona
- Qualitative Research
- Ideation
- Concept Generation
- Ethnography
- Product Development
- Consumer Insights
- User Research
- Usability Testing
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