Felicia Wong

About Felicia Wong

I\'ve spent over a decade in media, starting out in events and promotions before moving into national sales, and eventually finding my place in digital.That path shaped how I think: audience first, revenue focused and always looking for what actually works. Today, I lead digital strategy for Cox Media Group Tampa and turning audiences into growth that actually converts. Whether if it\'s streaming, social or on-site, I focus on building smarter audience journeys that drive real engagement and measurable results, not just vanity metrics.I love connecting the dots between content, audience and revenue while proving that radio isn\'t outdated, it\'s evolving. With the right digital strategy, it\'s one of the most powerful and adaptable channels out there!The media landscape is always changing and that\'s what keeps it interesting. I\'m always testing, building and pushing ideas forward. If you\'re thinking about audiences growth, digital strategy, or where media is headed net, I\'m always up for the conversation!

Experience

1. Digital Media Director

   Cox Media Group

   Dec 2022 — Present · Tampa, FL, US

   Establish and execute revenue strategies maximizing assets and revenue potential- Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital business- Manage the local digital team that supports digital and integrated accounts- Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms- Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers- Protect, retain, and grow existing CMG digital advertising clients- Develop advertising campaigns that drive revenue while driving return on investment for advertisers- Facilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticals. Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers- Identify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue.

Education

• Northwest Florida State College

  Associate's of the Arts Degree

• University of Central Florida

  Bachelor of Science (B.S.)

  2012 — 2014

Skills

• Teamwork
• Organizational Skills
• Event Planning
• Communication
• Powerpoint
• Microsoft Excel
• Promotions
• Microsoft Office
• Facebook
• Communication Skills
• Handles Stress
• Customer Service
• Microsoft Word
• Team Leadership