Felicia Sherf
Sales Operations Manager @CINC Systems
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WORK HISTORY
Sales Operations Manager @CINC Systems
Serves as a key contributor within the Revenue Operations team, reporting to the VP of Revenue Operations. This role is focused on optimizing sales processes, maintaining data hygiene, and supporting performance across the SDR, Account Executive, Customer Growth, and Strategic Sales teams. Responsibilities include managing and improving the sales tech stack ensuring accurate lead source attribution, and refining SDR workflows for greater efficiency. Delivering detailed reporting and actionable insights to support quota attainment and pipeline visibility. Highly cross-functional, collaboration with Sales, Marketing, and Customer Success to align strategies and drive scalable revenue growth. A strong emphasis is placed on data-driven decision-making, process improvement, and operational excellence within a fast-paced B2B SaaS environment.
EDUCATION
Northern Arizona University
Bachelors, Hotel and Restaurant Management, Business School
ABOUT FELICIA SHERF
Ambitious Sales & Account Manager with over 15 years of proven success in technology and hospitality sales across diverse sectors. Known for driving revenue growth by developing strong professional relationships based on trust, effective communication, and strategic partnerships. Demonstrated ability to consistently exceed sales targets while ensuring client satisfaction and delivering value to stakeholders. A dedicated leader with a flexible approach, capable of thriving in both team-oriented and self-directed environments. Passionate about mastering new technologies and software, quickly adapting to evolving industry trends, and continuously learning to improve performance
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