Felicia D. Pinkney

Copy Supervisor @Digitas Health

Leads and executes long-form copy development for multiple brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector * Knowledgeable about all aspects of the brand including trials, studies and patient profiles * Builds strong relationships with Creative, Account & Client brand teams, acting as the holder of all copy, editorial and clinical knowledge for the brand * Partners with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives * Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns * Presents to, build relationships with, and finds actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams * Builds leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content * Writes, references and annotates copy in preparation for medical/legal review in a deadline-focused environment * Sees copy decks and manuscripts through development and to launch (in partnership with Editorial)*Delivers fluent knowledge of interactive capabilities, content development and editorial flow * Develops original content for new projects, and collaborates with Medical Director when needed