Felicia Farmer

About Felicia Farmer

I\'ve spent 15+ years at the intersection of people, technology, and growth. I\'ve learned…

Experience

1. International Account Executive Software Sales & Payment Solutions (Clover Reseller)

   Brilliant Pos

   Jul 2024 — Present · CA

   Helped SMBs and multi-location businesses modernize operations through software-based POS and payments. I led full-cycle sales efforts and delivered tailored tech stacks that streamlined operations, reduced fees, and improved customer experience.Achievements:• Closed over $1M+ in SaaS and POS deals across retail, restaurant, and service industries• Maintained a 60%+ close rate through strategic demos and discovery• Owned full onboarding experience: proposals, payment setup, install, and training• Reduced average client fees by up to 15% through merchant services optimization• Consistently earned 5-star reviews for support, speed, and transparencyIn addition to my role at Brilliant POS, I’m proud to highlight our sister company, ChordPay, which acts as our trusted payment processor. ChordPay integrates directly with our POS systems, providing a seamless and reliable solution for our customers. This partnership ensures that businesses using Brilliant POS can rely on a unified system for their payment processing needs, streamlining operations and enhancing the customer experience.

Education

• Mountain Empire Community College

  Business Administration and Management, General

  2008