Felicia Bryan Daigle
Seismic Imaging & Interpretation Product Marketing Manager
- Role
- Product Marketing Manager at Aspen Technology
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Felicia Bryan Daigle
The bulk of my experience has been in the upstream business in the Oil and Gas industry…
Experience
Product Marketing Manager
Jul 2023 — Present · Houston, TX, US
Accountable for global product marketing with a primary \"go-to-market\" responsibility for software solutions in Seismic Processing, Interpretation and Modeling. Closely collaborates with customers as well as globally distributed cross-functional teams in Sales, Product Management and Field Marketing ensuring success in target market segments, growth in usage, revenue and market share. Responsibilities include driving the development and execution of go-to-market strategies and tactics across key market segments for our geophysical product suite, articulate and demonstrate the value of AspenTech\'s product solutions to business stakeholders, conduct market and competitive research, translate research into actionable market strategies and tactics, develop value-based positioning and messaging, identify Best Practices through research and case studies from customers, translate technical terminology into comprehensible messaging, ensure successful marketing campaigns with compelling content, help develop internal (sales enablement) and external (customer-facing) product content including: presentations, brochures, e-books, white papers, case studies. Assist in producing content for various marketing channels such as videos, websites, webinars, client events and social media. Work jointly with Industry Marketing department to ensure messaging is representative of relevant industry dynamics.
Education
University of Houston
Geoscience, Geology/Earth Science
2004 — 2007
Skills
- Structural Geology
- Seismic Imaging
- Petrophysics
- Oilfield
- Reservoir Management
- Geological Mapping
- Petrel
- Logging
- Log Analysis
- Oil/Gas
- 3d Seismic Interpretation
- Geology
- Upstream
- Characterization
- Petroleum Geology
- Geophysics
- Seismic Attributes
- Energy Industry
- Field Development
- Petroleum Engineering
- Offshore Drilling
- Reservoir Engineering
- Mineral Exploration
- Petroleum
- Formation Evaluation
- Drilling
- Seismology
- Modeling
- Earth Science
- Data Acquisition
- Data Processing
- Well Logging
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