Felicia Abraham
Creative Marketing, Product and Communications Leader
- Role
- Product Marketing Manager at Travel + Leisure Co.
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Felicia Abraham
I\'m a creative communications manager that drives online engagement using compelling and…
Experience
Product Marketing Manager
Jun 2022 — Present · Orlando, FL, US
Develop new product go-to-market strategy, content plans, messaging, timelines and budgets. Directly contributed to generating $2 million in new owner sales as a result of strategizing and executing a new email journey. Crafted numerous multi-pronged impactful email journeys.Leverage my diverse communications background to work well with brand, web, email, audience, and analytics teams to execute a well-rounded product or campaign launch. Write effective briefs that deliver product marketing solutions to promote customer engagement, retention, and utilization. Provided digital marketing direction which led to 103% year-over-year web engagement growth. Helped direct, script and provide editing direction for marketing video which resulted in a 58% increase in product purchases.
Education
University of South Florida
Journalism, Mass Communication/Media Studies
2002 — 2006
University of Central Florida
Master's degree, Business Administration and Management, General
2011
Skills
- Writing
- Newsletters
- Journalism
- Content Management
- Google Analytics
- Editorial
- Magazines
- Social Networking
- Multimedia
- Html
- Reporting
- Copy Editing
- Digital Media
- Broadcast Journalism
- Content Strategy
- SEO
- Digital Strategy
- Video Editing
- Social Media
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