Felicia Torchia

About Felicia Torchia

I build and lead national sampling and field marketing programs that bring brands to life and create lasting connections with consumers. From strategy to execution, I design activations that drive awareness, trial, and loyalty while partnering cross functionally to ensure alignment with brand goals and values. Passionate about creating meaningful experiences, I turn every program into a moment that resonates.

Experience

1. Senior Director, Consumer Activation

   Chobani

   Feb 2025 — Present · NY, US

   Bring the brand to life by building and leading a national sampling program and team across the U.S. From planning to execution, I create field and sampling activations for Chobani and La Colombe that spark real consumer connection. Working closely with marketing, sales, operations, and external partners, I blend strategy, operational excellence, and strong relationships to drive meaningful growth in awareness, trial, and loyalty.

Education

• University of Manitoba

  B.H.Ecology, Textiles/Marketing

  2000 — 2005

Skills

• Management
• Relationship Marketing
• Strategic Planning
• Brand Management
• Marketing Strategy
• Event Planning
• Leadership
• Social Networking
• Brand Awareness
• Brand Development
• Market Planning
• Marketing Communications
• Sponsorship
• Field Marketing
• Marketing Management
• Social Media Marketing
• Social Media
• Sports Marketing
• Strategy
• Advertising
• Event Management
• Marketing