Felicia Megginson
Conversation Designer @Fidelity Investments
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WORK HISTORY
Conversation Designer @Fidelity Investments
Smithfield, RI, US
Conversation designer supporting the Fidelity Assistant and VA squads to create optimal conversational experiences that enhance and improve engagement for customers and associates using our mobile and web platforms. This includes developing conversational responses for our customer support digital assistants, coordinating work to make improvements to this important support feature, and participating in planning and ideation to create clear principles and guidelines for conversation design that help increase engagement and improve support for customers and clients so they can easily complete functional tasks or increase their knowledge of the products and services offered on our mobile and web-based platforms.
EDUCATION
New York University
Master of Arts - MA, Studio Art - Photography
University of Virginia
Bachelor of Arts - BA, English Language and Literature/Letters
ABOUT FELICIA MEGGINSON
I have 20 plus years of experience translating \"on paper\" business goals into engaging, audience-appropriate content and digital experiences for Fortune 100 corporations, academic institutions, and civic organizations. I also work with small businesses and entrepreneurs to produce brand-centered, user-friendly digital experiences built around their brand story. I don\'t take a cookie cutter, one-size-fits-all approach; instead I work collaboratively with clients to draft unique content plans, site maps, and wire frames for a dynamic, easy-to-navigate Web site that reflects and promotes their brand story while helping them achieve business goals. The notion that if you build it they will come is so 1990s. Today it\'s more about standing out from the crowd to engage and retain target users to meet business goals. In this time of everyone being a specialist, my skills set is deep and varied, which allows me to think holistically about projects. Businesses of all sizes need a well-organized digital strategy that includes a Web site filled with content that engages users and and dovetails with mobile app integration. My passions are ideation and creative problem-solving, two qualities needed to develop a digital strategy for an integrated, cross-platform experience. Compelling content is at the core of that plan, this includes everything from crafting clear UX copy and engaging marketing text; tight content curation specific to targeted audiences; and an integrated marketing plan that works harder AND smarter. If I cannot do all of these things myself, I am skilled at working collaboratively with designers, researchers, developers, and marketing teams to coordinate the overall effort.
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